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Marketing Communication of New Company
Ďurinová, Lenka ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on a proposal of suitable marketing and communication tools for a newly emerging company. The first chapter contains the theoretical basis of the thesis. The next chapter contains an analysis of a newly emerging company and a part of this analysis is marketing research. The last chapter suggests a solution for possible problems.
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Business Plan – Establishment of a Confectionery Factory
Ďurinová, Lenka ; Součková, Markéta (referee) ; Heralecký, Tomáš (advisor)
The bachelor´s thesis is focusing on the creation of a business plan for the establishment of a confectionery factory in Morava. The first chapter is focused on the theoretical basis of the thesis. The next chapter describes a current state, which contains a market analysis, the analysis of competition, SWOT and STEP analysis. The last chapter suggests a solution for possible problems.
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Establishing of a Small Company
Brudíková, Veronika ; Vičarová,, Petra (referee) ; Koráb, Vojtěch (advisor)
The thesis deals with the creation of a real business plan to establish a confectionery factory "Nebeské dorty" in the village Rouchovany. The theoretical part of the thesis includes the definition of business terms and analyzes needed for the elaboration of a business plan. In the design part there is a business model and related organizational, marketing and financial plan. Thanks to the questionnaire given to selected respondents and to the analyzes performed, it can be said that the future enterprise has a great chance of success.
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Marketing Communication of New Company
Ďurinová, Lenka ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on a proposal of suitable marketing and communication tools for a newly emerging company. The first chapter contains the theoretical basis of the thesis. The next chapter contains an analysis of a newly emerging company and a part of this analysis is marketing research. The last chapter suggests a solution for possible problems.
|
|
|
Business Plan – Establishment of a Confectionery Factory
Ďurinová, Lenka ; Součková, Markéta (referee) ; Heralecký, Tomáš (advisor)
The bachelor´s thesis is focusing on the creation of a business plan for the establishment of a confectionery factory in Morava. The first chapter is focused on the theoretical basis of the thesis. The next chapter describes a current state, which contains a market analysis, the analysis of competition, SWOT and STEP analysis. The last chapter suggests a solution for possible problems.
|
|
|
Establishing of a Small Company
Brudíková, Veronika ; Vičarová,, Petra (referee) ; Koráb, Vojtěch (advisor)
The thesis deals with the creation of a real business plan to establish a confectionery factory "Nebeské dorty" in the village Rouchovany. The theoretical part of the thesis includes the definition of business terms and analyzes needed for the elaboration of a business plan. In the design part there is a business model and related organizational, marketing and financial plan. Thanks to the questionnaire given to selected respondents and to the analyzes performed, it can be said that the future enterprise has a great chance of success.
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